Industry veterans introduce innovative RTD canned Espresso Martini
Las Vegas-based entrepreneurs Andy Hersch and R.J. Demman are set to unveil Spark Plug Espresso Martini, a Ready-to-Serve (RTD) Canned Espresso Martini that fuses the vibrancy of Las Vegas with convenience and craftsmanship. This innovative product redefines cocktail experiences for enthusiasts, combining modern ease with traditional mixology.
Born from the world capital of entertainment Las Vegas, Spark Plug Espresso Martini embodies the city’s essence. What sets this beverage apart is its unique ability to naturally produce foam / crema upon pouring, providing the visual appeal of hand-shaken cocktails without the need for a shaker. This innovation mirrors the founders’ intent to blend age-old cocktail practices with contemporary convenience.
“We are so passionate about this drink, and everyone we have introduced to it has loved it as well,” commented Hersch. “Espresso Martini’s / Spark Plugs are a foundation of Las Vegas nightlife, so there are no better judges than here to show we got the formula right. And the answer has been five stars from all of our taste testers! We look forward to seeing how much the world enjoys Spark Plug.”
Drawing on their extensive industry experience in hospitality management and operations, Andy Hersch and R.J. Demman saw a real void that Spark Plug could fill in an exciting and enjoyable way. Their shared vision bridges the gap between craftsmanship and the lifestyle demands of our age resulting in a distinct and compelling drink that’s ready to go.
Spark Plug Espresso Martini blend is carefully crafted using a selection of premium ingredients, resulting in a rich coffee base that captures the authentic flavors of an Espresso Martini. This commitment to quality ensures that everyone can deliver an experience equal to or better than a handcrafted cocktail.
In a world where convenience is paramount, Spark Plug delivers. Packaged in an easily transportable can, the product promises to bring the same level of luxury and crema to on-the-go consumers, eliminating the need for cocktail shakers or intricate mixology skills.
With an anticipated launch in October, excitement is building for Spark Plug Espresso Martini. The founders’ dedication to harmonizing convenience with craftsmanship sets the stage for a transformative addition to the RTD market. Spark Plug aspires to become a front-runner, capturing the essence of Las Vegas in each sip and redefining the boundaries of ready-to-drink indulgence.
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